Underwater Promo

Agency: Razorfish

Client: Kraft Macaroni & Cheese

After elaborating two different concepts we were asigned the creation of a landing page, a game and the result pages.

I was again in charge of illustrating the different characters, creating the animations and setting the game functionality. The game section displayed three sea creatures from which the user had to pick one. The characters would start a race, and if the selected one reached the finish line first a winning result page would be displayed. My job also included the animation of the landing page and the incorporation of sound effects.

The script was coded in AS3, and some tweens were created using tween engines such as TweenMax and TweenLite.