Agency: Avenue A/Razorfish
Client: Kraft Macaroni & Cheese
Cheese-a-Palooza is a concert KMC sponsors where upcoming teen pop stars are the main number. For 2008 the one selected was Jordan Pruitt. The concept consisted in Jordan being displayed on a big screen and talking to the users about the game and the different prizes. The team shot footage that had to be edited for web, and that was part of my job.
Once I had all the video assets ready, I incorporated them into Flash and made them play in a seamless loop, where you could see Jordan in different idle states and asking the user to enter the code if he hadn't done it already. The game play consisted in the selection of one of Jordan's music tracks that CRex would play in his MP3 player. The result page would refresh after, showing Jordan once again on the big screen delivering the result.